The future of electro inovation

It has been some time since I could be found bouncing around a dark room, lit by strobes, in a manner that could suggest that I was somewhat intoxicated – I will neither confirm nor deny – but this year I had the opportunity to experience a more sunny approach to my old pastimes!

Sonar is an electronic music festival which pops up at various different sights of Barcelona during over three days in June. This year I was fortunate to get a press pass (ahaaaa – it seems things might finally be paying off!) to one of the day events based in Poble something or other – I can’t for the life of me remember what it was called – and that is not because I had reverted to the golden years, or rather year, of Leeds university!

Well I did as much research prior to the event as I thought necessary, which frankly wasn’t a great deal. Indeed all I was expecting was to walk around with a load of zombies for several hours – and I am not referring to my editor!

Upon arrival I was delighted to find out that I didn’t have to listen to any electronic music at all, better still be jumped on by a load of guerning fools – you must understand I am not being judgemental, it is merely a way to curtail the urges of returning to afore mentioned glory days!! No, instead there was an enormous offering of space age, music related (of course), innovative technology on show. Of course I had absolutely no idea what any of it meant as I am one of the few of my generation who is somewhat incompetent when it comes to techy things.

Sonar+D hosts innovators from all over the world and walking around under the guise of being a journalist and speaking to them, indeed videoing them, I got a fairly extraordinary feeling of what is to come. I say ‘feeling’ because some of the ideas that people are coming up with are incredibly impressive and genuinely get you thinking of where on earth we will all be in 50 years time (I thought 50 years was far enough, beyond that only Stephen Spielberg can relate). Going to some of the talks and seeing what the future holds is far more enjoyable than mixing in with the afore mentioned guerning, dribbling, stomp monsters who even at midday were slewing across the dance floor outside and indeed I would go again in the future. A flavour of the tech side can be seen in the interview below.

Don’t get me wrong, I realise that electronic music is not synonymous with drug fuelled twats. I am simply leaning towards that impression more than the other more flower power side. I don’t profess to know much about electronic music and my sweeping generalisations throughout this post must be taken with a pinch of salt!

There are always creators  that make more sense than others, in this case I particularly enjoyed the Interloop idea which is essentially making videos interactive – again see video below. Others however were a little less inspiring. I will not say which but one might  possibly involve a chair with some lights on… they were students and trying hard but honestly, it was a chair with some moving lights.


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